High Tech Fish Trading In Thrissur Fish Market :)

SMSs tend to arrive at all wrong times.But more than 200 people in Thrissur City and surroundings look forward to C I Devassy's 6:30 AM SMS.

Devassy's family has been in fish business for more than 60 years and the members have been inhabitants of Shakthan fish market ,Thrissur district which is in southern most state of India-Kerala, ever since it was established 24 years ago.But it required a combination of the youngest member of the family and a modern gadget to come up with an innovation that would capture imagination of the public.

Earlier Devassy used to get a lot of calls from people who wanted to know the prices for the day.It used to take lot of Devassy's time to tell every single one of them the rates for every type of fish..He tried to introduce a couple of more phones in the shop, but it still was'nt enough to answer all the customer queries.This was when an innovative plan began to take shape in Devassy's mind.

He started using Reliance free SMS pack to text fish prices to around 100 s of regular customers.That was four years ago and Devassy hasn't looked back since.He got more than 200 subscribers now.Every morning his wife texts the fish prices for the day to his customers, and all they have to do is choose the fish,quantity and how they want it and then wait for delivery boy to arrive at their door step.